Page 7 - IMDR JOURNAL 2020-21

IMDR’s Journal of Management Development and Research 2020-21

Aatma-Nirbhar Bharat: A Review Exhibit: 1- Pledge from the Govt.
The Indian Government since decades have
been involving into developing society with • I commit myself to buy and use products made
Entrepreneurship. The Five Years plans have stated in
the Entrepreneurial development to the extent of • India as they have been made through the hard
promoting Women Entrepreneurship. The current • work of Indians.
government through its initiatives like Make in • I promise to use made in India electronic items.
India, Skill India, Start-up India etc. have ignited • I promise to use made in India self-care items.
the scope of Entrepreneurship. The latest addition • I promise to use made in India clothing items.
to the series of campaigns for Entrepreneurship • I promise to use made in India office and work
Development is the Aatma Nirbhar Bharat Abhiyan. items.
The Government while announcing the Rs. 20 lakh • I promise to use kitchen items.
crore economic package during Covid 19 period lead • I promise to use other made in India items.
to the further thought & Prime Minister announced • I will also encourage my family and friends to
the Aatma Nirbhar Bharat Abhiyan. The Self reliant buy and use made in India products.
concept was initially associated with the success of the
manufacturing of the Covid 19 fighting equipments Source:
like PPE kits, Gloves, Masks etc. However this https://pledge.mygov.in/aatmanirbharbharat/
self reliant concept have been getting promoted in
society since long and the campaign in place now has The Aatma Nirbhar Bharat campaign as per the
boosted the confidence further. The Aatma Nirbhar policy review by the Author focuses on Businesses
scheme focuses to make India self- reliant, self- including MSMEs, Agriculture, Migrants and
sufficient, competitive, and self- sustainable. Aatma Farmers, New Horizons of Growth, Government
Nirbhar Bharat does not mean self- containment or Reforms and Enablers for Businesses. The campaign
protesting against the world. The scheme is literally primarily hits the emotional quotient of aspiring
the extension of Make in India mission and hence it citizens in the Nation whereby the instinct of Start
focuses to ensure more on manufacturing required up India gets promoted. It is very evident today at
goods and services within the country and reducing Colleges & at Society Large that the Young brains
the imports of the country. It aims to provide the are utilising the recourses to present ideas & thoughts
assistance to the manufacturing and emerging into the business forms. The Technology today
business units of the country. It rests on the five has revamped the Radio / Transistor businesses,
components, viz., economy, infrastructure, system, the immense promotion of Health concerns have
demography and demand. The vision of Aatma revamped the cycle Industry, the concern of people
Nirbhar Bharat is to boost the industrial sector with eating out on health grounds was replaced by
and hence resulting in the employment generation. healthy food & health drinks available at stalls &
The Entrepreneurship development is the strong outlets, the dying Television Industry with the threat
motto of the campaign. While the Pandemic has from Mobile phones & Internet has eventually got
brought economies to a juncture where economic a huge support from the DTH services, so on and
intent needs to be boosted however the situation is so forth. The Industries have been creating the new
not completely out of reach as the willingness of waves of Entrepreneurial avenues. Grabbing these
growth & purpose behind approaches can lead to a avenues, realising the benefits of government schemes
better outcome. The campaign of Aatma Nirbhar & progressing upon it is largely the responsibility of
Bharat boosts self reliant approach in the Nation. people.
Entrepreneurship has the potential to reinstate the
economic state of affairs. The Government as part
of the scheme has come up with the Pledge for
citizens which itself indicates the solidarity in the
intent of government by taking citizens along with
the campaign. The pledge is presented in Exhibit -1
further in the article.

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