Page 18 - CONNECT 2023-24
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7. Partnerships at the International and Local            Economic Implications
       Levels                                                    Despite the significant financial investment,
       Tournament           organisers         frequently        hosting  major  sporting  events  can  have  a
       collaborate with both international and                   significant  positive  economic  benefit.  Here
       local organisations. These collaborations                 are how these events help the economy:
       can include monetary contributions, in-kind               1. Tourism: Major tournaments draw a global
       services, or expertise. They help to alleviate            audience,  which  boosts  tourism.  This  flood
       the financial load and guarantee the event                of tourists boosts local businesses such as
       runs smoothly.                                            hotels, restaurants, and shops.
                                                                 2. Infrastructure Development: Infrastructure
       Expenses and Difficulties                                 investment supports not only the event but
       While large sports competitions earn a lot of             also the long-term development of the host
       money, they also have a lot of expenses. The              city or  country. Improved  transit networks,
       costs  of organising  and presenting  these               modernized venues, and urban development
       events might be too expensive. Here are                   can increase the region’s attractiveness to
       some of the significant costs and difficulties:           tourists and enterprises.
       1.  Infrastructure  Development:  Significant             3. Job Creation: From construction workers
       financing  is  required  to  construct  or                to event  organizers,  the preparation  and
       renovate stadiums, transportation networks,               execution  of  a  major  sports  tournament
       and other critical infrastructure. These                  necessitates  a  large  workforce.  This  job
       investments are frequently made with long-                development  has  the  potential  to  benefit
       term economic gains in mind, but they can                 both the local and national economies.
       be  a  considerable  financial  burden  in  the           4.  Branding  and  Image  Enhancement:
       immediate term.                                           Hosting a successful event improves the host
       2. Security: It is critical to ensure the safety          city’s or country’s international image and
       of participants, spectators, and the host city.           reputation. This excellent branding has the
       The expenses of security people, equipment,               potential  to  attract  additional  investments
       and infrastructure can be substantial.                    and business prospects.
       3. Logistics: Transporting teams, equipment,              5.    Cultural     Exchange:      These      events
       and fans to and from the tournament venue                 promote cultural exchange and diplomacy.
       can be difficult and expensive, especially for            International cooperation can result in long-
       worldwide events.                                         term ties and engagements that extend
       4.  Marketing  and  Promotion:  Effectively               beyond the event.
       marketing a big sports competition to
       a worldwide audience necessitates a                       Major  sports  tournament  financing  is  a
       considerable advertising and promotion                    difficult effort that requires acquiring funds
       budget. This is critical in order to maximise             from multiple sources, managing significant
       revenue potential.                                        expenses, and evaluating the long-term
       5. Unforeseen situations, such as natural                 economic  impact.  While  the  financial
       disasters,    political    unrest,     or    global       investment is enormous, the returns, both
       health  crises  (as  seen  with  the  COVID-19            tangible and intangible, can be significant.
       pandemic), can disrupt event preparation                  These events not only provide a venue
       and execution, resulting in unforeseen costs.             for sporting brilliance, but they also act as
       6. Legacy expenditures: After the tournament,             catalysts for economic growth, infrastructure
       host towns and countries are frequently                   development, and international cooperation.
       required     to    manage        the    long-term         As the sports business continues to evolve,
       expenditures of sustaining the infrastructure             understanding  the  financial  complexities
       and venues erected for the event.                         underlying these great events is critical for
                                                                 both fans and legislators.





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