Page 85 - IMDR EBOOK 20 OCT 2020

"Pandemic and Beyond: Naviga ng the New Normal" E - Book Year 2020

case a sample size of 10 is included to obtain effective information from them (Yang,
2019).

3.4 Data Analysis Method
After having procured the data, it is important to inspect, cleanse, transform and model
the data with a view to obtain useful information, draw up conclusions to support
decision making. Data analysis thus is a scientic method that helps businesses
operate in an effective manner. For any research to generate their results efciently the
research analysis needs to be performed. Data analysis is done using quantitative data
analysis or qualitative data analysis. In qualitative data analysis common patterns
within the responses are analysed to achieve the research objectives. In case of
qualitative research analysis, interview methods are taken into consideration where
open-ended questions are included to project participants’ opinions towards research
questions. Secondary research analysis is conducted using valid and relevant sources
such as research articles, journals, and internet (Malhotra and Aggarwal, 2019).
On the other hand, a data analysis of a quantitative research is an analysis of the
numbers and interpretation of the comparative results. It attempts to nd a rationale
behind the emergence of main ndings. For the present research procedure application
of primary research analysis is used. The responses to the survey questionnaire from
participants are measured and analysed using descriptive statistics. Raw data from the
ndings of the survey questionnaire is transformed into numerical data by a coding
process. Calculation of each question is then done by using the SPSS program. Data is
represented in the form of tables and graphs along with a detailed explanation of the
analysis.
3.5 Research Reliability and Validity
This research required the researcher to be technically procient with a decent
understanding of the subject matter. Considering the frightfulness or agreeableness of
the world at large, it was important for the researcher to be open towards the subject
and intimately connected with it. Meeting the dichotomy associated with experienced
and represented personalities at the same time, both real and both conicted was
crucial. Safeguarding the rights and feelings of the participants was also a signicant
step. The ndings of this study are completely valid and unbiased and in line with the
research objective. The survey questionnaire is thoroughly validated before sending it
for responses.
3.6 Ethical Considerations
The study has been conducted taking into account the most ethical considerations.
The rules and regulations of IMDR in respect of the research conducted on human
subjects have been followed. Quantitative analysis of the research is done ethically.
Participants of the survey were given a clear idea of their voluntary participation. Their
right to withdraw at any time from the research was explained to them. A consent was
taken from the participants before they responded to the survey questionnaire. The
information associated with the respondents is dealt with in a private manner. The
names of the participants and the names of their institutions were not collected and it
was made sure that the identication of participants is not revealed. It was made sure
that the trust of the respondents is not compromised during the course of the study or
its predetermined results.
Findings

The ndings of the primary research that was been conducted for this study are
detailed. The answers of the respondents are tabulated and presented using graphical
formats. The results of the statistical analysis performed in respect to each research
question are also given.

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