Page 20 - Connect 2022-23
P. 20

Post Pandemic Alterations in


                                    Entrepreneurship




        The  Pandemic-  Big  Bull!  has  certainly                 There were 2 primary questions in the mind
       changed the history and shaped the new                    of every businessman :
       future.  India  has  taken  a  more  cautious               1.  How  can  we  better  equip  vulnerable
       approach and there was complete lockdown                  populations with assets that can provide
       with no effective mitigation. This imposition             resilience and security?
       of  lockdown  resulted  in  unemployment                    2. How can we catalyse economic recovery
       and  recession.  The  trend  of  globalization            and help businesses recover after a major
       took  a  toll  and  was  effectively  reversed  as        event?
       movement of people was restricted.
        The  dynamics  of  the  outbreak  has                      Pandemic  acted  as  a  major  driver  who
       substituted  the  past  patterns  of  an                  checked in into unconventional solutions
       entrepreneur and the business landscape.                  of  these  questions.  There  was  a  dramatic
       The  impact  of  which  is  substantial  in               influx of start-ups and business owners who
       the  future  course.  It  certainly  came  with           ditched the traditional approach. Not just
       adversities      which     economically         and       entrepreneurship but people also started
       psychologically impacted people. Problems                 looking for parallel income and thus it gave
       related to Labour Shortage, Delay in                      birth to ‘Gig Economy’. The irony is, where a
       Payments,  Financial  Instability,  Business              company faced biggest shutdown, someone
       Operations, Supply & Demand, Adaption to                  bagged billion dollars’ deal. But what was so
       the New Normal, Change in Consumption                     indifferent?  The  intervention  of  Technology
       Pattern,  Unpredicted  Future  had  created               & Automation, Digital Solutions, Shaping  the
       myriads  of  complication.  Initially,  markets           new  Consumption  Pattern,  identification
       panicked  because  of  lack  of  knowledge                of  new  opportunities  and  scrapping  the
       and     implications      of    Covid-19.Certain          traditional  approach.  These  changes  were
       Industries  has  faced  the  heat  :  Travel,             not  overnight.  The  practices  were  outlined
       Airlines, Restaurants, Hospitality, or contact-           and integrated over a period time through
       intensive  services.  However  few  sectors               trial & error and estimating the probability
       have  seen  it’s  peak  during  the  outbreak:            of success.
       Healthcare,  Pharmaceutical,  Consulting,
       Tech Enabled Business, Subscription Based
       products, E-commerce, Logistics are few to
       name it.




























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