Page 10 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

Aligning Education with Industry: Evaluating Vocational Courses across Undergraduate,
Graduate and Postgraduate Levels
Ashwini Bhoj 209

Below the Line Marketing Strategies and Consumer Buying Behavior: Comprehensive
Analytical Study Concerning Otipy E-commerce Brand
Shakil Mulla and Seema Desai 224

Harmonizing Agility and Alignment: Navigating the Abilene Paradox in Viksit
Bharat 2047’s Agile Global Workforce
Rahul Bhagwani 235

Studying the Relationship between Gift Nifty Futures and Nifty 50 Indices on Daily Time
Frame to Predict the Prices
Vishwas Murmure and Pranav Parad---------------------------------------------------------------------248

Marketing Bharat’s Culinary: A Study on Consumer Behavior towards Ready to Eat
Innovations and its Market Potential in Viksit Bharat
Ishita Mishra and Nikhil Kotian---------------------------------------------------------------------------263

Revolutionizing HR Management in India: Leveraging Emerging Technologies for
Improved Productivity and Organizational Efficiency
Shweta Patil, Vaishnavi K. and Shreyas Joshi-----------------------------------------------------------285

Disruption, Innovation and Regulatory Implications of FinTech Revolution in Bharat
Riddhi Mahamuni---------------------------------------------------------------------------------------------297

Empowering Women, Achieving Vision 2047: A Case Study reflecting Women
Entrepreneurship and the Rise of ‘Cake My Day’
Akshay Bhosale------------------------------------------------------------------------------------------------313

Exploring the Relationship between Nasdaq and Nifty Indices Over Eleven Years
(2013-2023)
Dipak Dake, Gauri Jambhulkar, Ankit Kalore and Shaunak Mainkar-------------------------------323