Page 8 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

IMDR’s Journal of Management Development and Research
(The Annual Journal of Institute of Management Development and Research, Pune)

ISSN: 2349-0802

2024

Contents

Unveiling Market Segmentation and its Strategies: A Comprehensive Study with Real-time
Company Examples
Sania Shabbir Nagaria, Ridhi Upadhyay and Sachin Deshmukh------------------------------------7

Unveiling the Secrets of Customer Satisfaction and Loyalty in Online Retail: A
Structural Equation Modelling Approach
Monika Sehgal and Kavita Malik--------------------------------------------------------------------------
20

Association between, Consumer Income Level and Buying Behavior
Swati Patil, Shakil Mulla and Seema Desai------------------------------------------------------------- 32

Analysis of Students’ Feedback on Use of Digital Libraries
Aparna Malvatkar and Abhijeet Shivane---------------------------------------------------------------38

Emerging Trends and Challenges in Rural Women Entrepreneurship Development in
India
Shanti Priya Kode and Vijaya Lakshmi B.-----------------------------------------------------------------53

Issues and Challenges Facing FPOs Promoting Rural Economic Empowerment
Pravin Gaikwad and Mahima Singh-----------------------------------------------------------------------63

Insights into the Perceptions of Medical Practitioners & Pharmacists with Referenceto
Selected Pharma Companies in Sangli District
Seema Desai, Shakil Mulla and Swati Patil--------------------------------------------------------------76

Exploring the Sensitivity of S&P BSE Sensex to Foreign Institutional Investment,Gold
Prices, Consumer Price Index and Repo Rates
Nima Gandhi--------------------------------------------------------------------------------------------- 90