Page 13 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

entrepreneurs in driving sustainability through green technology, highlighting the importance of mentorship.
Research on aligning education with industry needs evaluates vocational courses and curriculum design. User

perceptions of digital libraries show high satisfaction with both digital and physical resources, despite data
security concerns. Research on Below-The-Line marketing strategies for Otipy E-commerce reveals

effective tactics for enhancing consumer engagement.

One paper explores the relationship between Gift Nifty and the Nifty index, focusing on its use by domestic
traders during high volumes. Another study reveals that Gift Nifty determines the price for opening the Nifty

50 spot, and the change of SGX Nifty does not affect the relationship between spot and future indices.

Research paper examines consumer behavior in the Jabalpur region of Madhya Pradesh, focusing on ready-

to-eat (RTE) food. Technology has significantly impacted operational efficiency in various industries,

particularly in human resources management. Integrating technology streamlines processes like recruitment,
talent acquisition, learning, and compensation administration. Next is case study of an entrepreneur, founder

of Cake My Day. Through interviews, the case explores her journey, challenges, and triumphs, including

monetizing her passion and marketing tactics.

The FinTech revolution in India has disrupted traditional banking, creating opportunities for innovation and

growth. The paper analyzes India's evolving FinTech ecosystem and its potential socio-economic impact. It
examines the regulatory framework governing FinTech activities, highlighting the roles of RBI and SEBI.

The long-term relationship between the Nasdaq and Nifty index in India over eleven years, using historical

price data and statistical analysis techniques that provides insights into trends, volatility, and significant
events, aiding investors and policymakers in decision-making is the output of another paper.

The impact of Kotak Mahindra Bank’s CSR programs in rural areas, with a focus on education and
livelihood projects for economically disadvantaged populations is the topic of another research. The other

study examines consumer preferences in sports league games in India, focusing on the Ultimate Kho-Kho

League and Premier Badminton League. It aims to understand the factors shaping spectator choices and
tailor offerings to enhance consumer experiences. Rise of agile practice management in the IT industry,

focusing on its ability to adapt to digital disruption is discovered by another researcher.

Thank you for your interest. We hope you enjoy reading this issue.

Sincerely Yours,

Dr. Abhijeet Shivane

Dr. Shweta Jain