Page 12 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

FROM THE EDITOR’s DESK

We are glad to present the eleventh issue of IMDR’s Journal of Management Development and Research, the
flagship journal of the Institute of Management Development and Research, Pune. This journal is a modest

attempt to provide an outlet for the publication of some good research done by management scholars. The
response to the journal is overwhelming; this gives us double the energy to put our best efforts in bringing out

the best of management research for you.

The current issue features research across diverse management disciplines:

One of the research mentions that market segmentation by age, gender, and financial status helps firms target

profitable segments, enhancing market position and profits, with a focus on customer-centric strategies.
Another study on online retail reveals that customer satisfaction is driven by digital marketing techniques,

website features, information quality, and interactivity, showing a strong correlation with loyalty. Social media

marketing's global engagement potential and challenges are analyzed, comparing it with traditional marketing.
Research on digital libraries highlights high usefulness and satisfaction among students, despite data security

concerns. A study on entrepreneurship emphasizes its impact on economic growth, particularly the role of
women entrepreneurs and the need for training in underdeveloped areas.

Research into Indian Farmer Producer Organizations identifies financial constraints and limited market access
as significant challenges, requiring strategic action and policy support. The Indian pharmaceutical market's

potential for global leadership is driven by domestic consumption and exports. Economic factors like FII, gold
prices, and repo rates are found to significantly impact the S&P BSE Sensex. Heritage tourism research

underscores India's rich cultural heritage, government initiatives, and technological advancements, advocating
sustainable practices. Another study highlights the socio-economic contributions of Kolhapuri chappals

through community empowerment and cultural preservation. Research on tech-enhanced HR management in

Indian industries focuses on cost reduction, quality enhancement, talent retention, and work-life balance.

A study on trading techniques for the Indian stock market highlights advanced indicators and algorithmic
models. Research on educational ERP systems shows varied user satisfaction, with suggestions for

improvement. Another paper addresses UPI's challenges and improvement suggestions, emphasizing its role
in India's digital payment landscape. AI's role in streamlining HR processes is explored, showing enhanced

efficiency and engagement. Emotional intelligence and psychological contracts are found to foster a human-

centric work environment. Research on digital marketing in education highlights its impact on student
attraction and retention, with recommendations for improvement. Another studyemphasizes the role of women