Page 198 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

Participants in the open-ended survey emphasised the importance of improving digital marketing and online

presence strategies for educational institutions. Targeting a diverse audience, encouraging transparency
through thorough information sharing, leveraging interactive content for engagement, encouraging

opportunities for collaborative learning, optimising website functionality, giving priority to individualised

learning and alumni engagement, keeping up with social media trends and SEO tactics, and ultimately boosting
enrolment and institutional success through creative digital strategies were some of the key themes. These

findings emphasise the vital role that digital marketing plays in contemporary education and the necessity for
institutions to innovate and adapt to successfully connect and interact with their target audience.

Traditional Vs. Modern Marketing in the Education Sector

The education sector is experiencing a revolution in its marketing strategies, shifting from traditional methods

toward a digital-first approach. Understanding the differences between these two approaches and their impact

in education marketing is crucial for this research paper. This detailed analysis will provide you with insights
into their strengths, weaknesses, and how to leverage them effectively.

Traditional Marketing

Channels: Print ads (newspapers, magazines), brochures, radio commercials, TV ads, events (open houses,

college fairs)

 Strengths

Broad reach: Traditional channels can reach a wider audience, including those not actively seeking information

online. This can be particularly beneficial for geographically dispersed institutions or programs targeting non-
tech-savvy demographics.

Brand recognition and trust: Established media channels can build brand awareness and trust, especially for

institutions with a long history and reputation.

190