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IMDR’s Journal of Management Development & Research 2023-24

community by employing a data-driven strategy, encouraging departmental collaboration, and placing a high
priority on moral and responsible behaviour.

Putting money into digital marketing is not just a fad; it's a necessary weapon for success in the cutthroat world
of college admissions. By adopting this effective tactic, educational establishments can meaningfully engage

with and convert students, ultimately leading to a better future for both students and schools.

References
1. Kumar, A., and Gupta, S. (2021). Indian Education Sector's Trends in Digital Marketing. 35(4), 589–

605 in International Journal of Educational Management.
2. In (2019), Patel, R., and Sharma, N. Indian Universities' Social Media Engagement Strategies. 41(3),

312-328 in Journal of Higher Education Policy and Management.

3. Jain, S., and P. Singh (2018). An analysis of Indian universities using artificial intelligence as a case
study in education marketing. Journal of Educational Technology in Higher Education: International

Perspective, 15(2), 78-93.
4. R. Gupta and colleagues (2021). Journal of Marketing for Higher Education, 31(2), 260–278.

Leveraging Influencer Marketing in Higher Education: Evidence from India.
5. Mishra, S., and Kumar, A. (2020). A Study of Indian Youth on the Effects of Internet Reviews on

Educational Decisions -Journal

6. In (2020), Yadav, S., and Verma, R. Strategies of Mobile Marketing for Educational Institutions in
India. 29(1), 105–120, Journal of Marketing for Educational Institutions.

7. Average Daily Screentime of a User Image
https://images.hindustantimes.com/tech/rf/image_size_960x540/HT/p2/2020/04/01/Pictures/_5d427d

12-742a-11ea-bbaf-88371e4f22eb.jpg

8. Statista Users by Age on Social Networking Platforms, statista.com.
9. Report Data. (2023). India in digital 2023. taken from the report at https://datareportal.com/digital-

2023-India

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