Page 239 - IMDR JOURNAL 2023-24
P. 239

IMDR’s Journal of Management Development & Research 2023-24

              Graph 5.14: BTL Marketing Strategy

















                    Graph 5.15: BTL Marketing Strategy                   Graph 5.16: Purchase Pattern


















                   Graph 5.17: Opinion of Customer             Graph 5.18: Continue purchasing from Otipy




















                      Graph 5.19: Rating regarding BTL Marketing Strategy Effective Buying Decision




















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