Page 311 - IMDR JOURNAL 2023-24
P. 311

IMDR’s Journal of Management Development & Research 2023-24


                                 Financial        Traditional    Traditional    FinTech
                                 Service          Banks          Banks          Firms
                                 Sector           (Before        (After
                                                  FinTech)       FinTech)
                                 Lending                  85%            70%        30%
                                 Payments                 90%            60%        40%
                                 Wealth                   95%            80%        20%
                                 Management


                                  FinTech Service                 2015  2020      2023
                                  Mobile banking apps             30%     60%     80%

                                  Digital payment platforms       20%     50%     70%

                                  Robo-advisory services            5%    15%     25%
               (Source:  Dr.  Vijay  Singh  Negi,  (2023)  “FinTech  Disruption  in  Traditional  Banking:

               Implications for Banks and Consumers”)


               The adoption of mobile banking applications has increased significantly from 30% in 2015 to
               80% in 2023, indicating a shift in consumer behaviour towards digital banking solutions. The

               rate of adoption of digital payment platforms has also increased significantly, increasing from

               20% in 2015 to 70% in 2023. The rate of adoption of robo-advisory services, characterized
               by automated investment advice, has increased significantly, rising from 5% in 2015 to 25%

               in 2023.


               3. Convergence of Financial Services and Technology

                   Figure 1



                                         NBFC
                                                                Finance     FinTech   Technology
                                      Security Broking
                                    Wealth Management




               Source: Deloitte Internal Analysis
               The convergence  of financial services  and technology refers to  the blending of traditional

               banking  and  financial  activities  with  innovative  technological  solutions  know  as  FinTech.
               This  fusion  enables  the  development  of  new  financial  products  and  services  that  leverage

               advancements  in  technology  to  enhance  efficiency,  accessibility,  and  user  experience.
               Examples include mobile banking apps, digital payment platforms, robo-advisory services,


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