Page 316 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

and other 5(4.3%) are not sure. It is also observed that digital payment has made life easy and

it led people to spend more money than they were paying before UPI was introduce.
Figure 2.9: Respondents noticed changes in spending patterns at physical store since using

UPI

4%
7% 22%
Increase Significantly
Increase Moderately

Stayed about the same
33%
Decrease Moderately

34% Decrease Significantly

From the figure 2.9 it is observed that respondents have notice changes in spending patterns
at physical store since using UPI, while 12% agrees that their spending pattern has increase

significantly, 34% says increase moderately, 33% respondents feels that their spending has
stayed the same, other 7% says it has moderately decrease and rest 4% says it has

significantly decrease.

Figure 2.10: Respondents spending on online purchase changed since using UPI

3%
1%

27%
Increase Significantly
35% Increase Moderately
Stayed about the same
Decrease Moderately
Decrease Significantly

34%

To know spending pattern on online purchase changed since using UPI, the question was
asked and it was observed that 27% it has been increased significantly, 34% it has been

increased moderately, 35% it has been stayed about the same, while 3% it has decrease
moderately and rest 1% it has decrease significantly.

5. Digital lending markets in India (in USD Billion)

308