Page 321 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

Empowering Women, Achieving Vision 2047: A Case Study reflecting Women

Entrepreneurship and the rise of ‘Cake My Day’
Akshay Bhosale*

Student, PGDM, IMDR, Pune, Maharashtra, India (E-mail: akshay.bhosale1998@gmail.com)

Abstract:

Imagine a future India, blooming with the vibrant energy of women entrepreneurs. This isn't
just a dream; it's the driving force behind Viksit Bharat-2047, a vision where empowered

women are not just beneficiaries, but architects of a thriving society. It's a future where
women-led businesses aren't just economic engines, but catalysts for positive change. They

create jobs, empower their communities, and inspire generations. Every woman entrepreneur,
with her unique story and unwavering spirit, is a vital brick in building this brighter, more

inclusive India.

This case study whisks you away to the journey of Ms. Rachana Ambekar, a Woman
Entrepreneur: pâtissier, and founder of Cake My Day, a Pune-based cakery specializing in

artisan and custom creations. Witnessing a dynamic startup ecosystem where women are

rising like flour, Rachana embarked on a journey of resilience and innovation.
Through heartfelt interviews with Rachana, we delve into the challenges and triumphs she

faced, navigating the sweet and sour realities of launching a home-based business. From
monetizing her passion to mastering marketing tactics, the case explores her strategies for

expansion and how she turned the COVID-19 crisis into an opportunity for growth.
More than just a cake story, this case unwraps valuable lessons for aspiring passionpreneurs,

particularly women, who dream of transforming their hobbies into profitable ventures.

Witness how Ms. Rachana's dedication built a successful business that aligned with the vision
of "Viksit Bharat 2047," contributing to the upliftment of society.

Keywords: Passionpreneurship, Solopreneur, Woman Entrepreneurship, Branding, Social
Media Marketing

313