Page 329 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

3. Role Model: Ms. Rachana will serve as a powerful role model for young girls and aspiring

women, demonstrating that passion and dedication can overcome challenges and lead to
success. Her story ignites a spirit of ambition and self-belief, contributing to a more

empowered and engaged society.
Ms. Rachana's success isn't just about delectable cakes; it's about baking a sweeter future for

all. Through her entrepreneurial spirit, she embodies the ideals of Viksit Bharat, paving the
way for a more inclusive, empowered, and prosperous society.

Teaching Note:
Synopsis

This case study whisks you into the inspiring journey of Ms. Rachana Ambekar, founder of
"Cake My Day," a Pune-based cakery renowned for its artisan creations. It goes beyond a

delicious tale, offering valuable lessons for aspiring "passionpreneurs," especially women,

yearning to turn hobbies into thriving businesses.
Key Discussion Points:

Bootstrapping Success: Witness how Ms. Rachana leveraged resourcefulness to launch her
home-based venture, transforming passion into profit. Explore her journey from idea

generation to market gap identification and strategic business development.
From Home-Baked to Growth: Analyze Ms. Rachana's strategies for navigating the sweet

and sour realities of business expansion. Discuss how she adapted to changing market

dynamics, including capitalizing on the unexpected opportunities presented by the COVID-
19 crisis.

Balancing Sweetness & Challenges: Delve into the challenges Ms. Rachana faced as a

woman entrepreneur, exploring themes of overcoming gender stereotypes, building
resilience, and mastering marketing tactics.

A Slice of Inspiration: Unwrap the key takeaways for aspiring entrepreneurs, particularly
women, seeking to emulate Ms. Rachana's success. Discuss how her dedication aligns with

the "Viksit Bharat 2047" vision, highlighting the societal impact of entrepreneurial ventures.
Target Audience:

 Business & Management Students

 Women Entrepreneurship Programs
 Aspiring Hobby-Based Entrepreneurs

 Individuals seeking career inspiration

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