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IMDR’s Journal of Management Development & Research 2023-24
importance of social responsibility in today’s global context, the study’s findings provide useful

insights for enterprises looking to incorporate CSR into their business strategy and contribute to

the creation of a more fair and sustainable future.

Keywords: CSR; Kotak Mahindra Bank; Sustainable Development Goals; Education; Livelihood.

1. Introduction

In today's corporate discourse, the concept of Corporate Social Responsibility (CSR) has gained

significance as businesses are increasingly recognized for their contributions to society beyond the
pursuit of profit. CSR is essentially the term for a business's voluntary efforts to solve

environmental and social challenges in order to support sustainable development. Businesses
incorporate social, environmental, and ethical considerations into their operations and stakeholder

relationships within this framework.

Aligned with worldwide goals such as the Sustainable Development Goals (SDGs), corporate

social responsibility (CSR) endeavors to ensure long-term business sustainability and success in
addition to beneficial effects on the environment and society. The Sustainable Development Goals

(SDGs), which were endorsed by the UN in 2015, provide a thorough framework for addressing

world problems like poverty, inequality, climate change, and education. Sustainable development,
as defined by the SDGs, is meeting present needs without compromising the ability of future

generations to meet their own.

The notion of Sustainable Development is of great importance to India, a nation headed toward
development by the year 2047. Known as "Viksit Bharat 2047," this vision depicts an inclusive

and affluent India that is marked by social justice, economic expansion, and environmental

sustainability. This vision places education at the center as a vital pillar that promotes economic
growth, societal advancement, and individual empowerment. However, the current situation of

education in India is complicated, with problems like uneven access, poor infrastructure, and
inconsistent quality standards among areas.

Despite these obstacles, CSR is becoming more popular in India as businesses realize how

important it is to solve socio economic problems. CSR programs in India cover a broad spectrum

of activities targeted at encouraging sustainable development, from healthcare and education
promotion to environmental conservation and livelihood enhancement.

In this regard, Kotak Mahindra Bank is notable for its creative approaches to CSR initiatives that

center on education. With the goal of supporting young entrepreneurship, improving digital

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