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IMDR’s Journal of Management Development & Research 2023-24
3. Examine how Kotak Bank's CSR initiatives in education and livelihood enhancement

correspond with the Sustainable Development Goals (SDGs) and the overall vision of Viksit

Bharat 2047.

4. Data collection and analysis

Using a supplementary data analysis methodology, this paper examines the yearly CSR reports
from Kotak Bank during the last five years. This method assures validity and trustworthiness of

data utilized in study by looking directly at original sources. A thorough examination of Kotak

Bank's CSR initiatives, with an emphasis on programs that improve livelihood and education, will
be part of the investigation. This study attempts to obtain insights into the development, methods

of implementation, results, and difficulties of Kotak Bank's CSR initiatives in important areas
through methodical data extraction and analysis.

4.1 History of Kotak Mahindra Bank

Established in 1985 as Kotak Mahindra Finance Limited by Uday Kotak, Kotak Mahindra Bank
Ltd. began its banking activities in 2003 following the acquisition of a banking license from the

Reserve Bank of India. It began by specializing in corporate finance and bill discounting before
branching out into investment banking, brokerage, asset management, and insurance, among other

financial services. It grew organically and via strategic acquisitions to become one of India's top
private sector banks. By adding wealth management, digital banking products, and retail banking

to its portfolio throughout time, it has strengthened its position as a major participant in India's

financial industry.

4.2 Reasons for selecting Kotak Mahindra Bank
a. Market Leadership: Recognized for its innovative banking products and wide market reach,

Kotak Mahindra Bank is a prominent private sector bank in India. Researching Kotak Bank

provides insights into trends and practices in the Indian banking sector, allowing for a more
complete grasp of the industry.

b. CSR Initiatives: Kotak has implemented a number of corporate social responsibility programs,

mostly in education and livelihood enhancement, in line with sustainable development goals.
Studying Kotak Bank's CSR programs provides useful insights into the efficacy and impact of

such activities, which contribute to CSR literature and shape future corporate practices.

4.3 Kotak’s Initiatives alignment with SDGs

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