Page 358 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24
(KKFI), Mr. Amit Burman is promoting Ultimate Kho-Kho, the nation's first professional Kho-Kho

League. Its goal is to promote and package Kho-Kho, an indigenous sport of India, into a

professional framework. The project seeks to elevate Indian sports culture and establish the most
coveted sports league in the country. The Ultimate Kho-Kho League aims to bring the traditional

Indian sport up to par with worldwide standards and give budding athletes a platform to display

their abilities in front of an audience that spans India and beyond. With the support of some of the
most well-known figures in business and entertainment as franchise owners, With six teams

competing for the title of first-ever Ultimate Kho-Kho, the inaugural season of the game will
include the Chennai Quick Guns (KLO Sports), Gujarat Giants (Adani SportsLine), Mumbai

Khiladi's (Badshah, Punit Balan, & Janhavi Dhariwal Balan), Odisha Juggernauts (Odisha Sports
Development and Promotion Company), Rajasthan Warriors (Capri Global), and Telugu Yoddhas

(GMR Sports). And as the league's slogan, "India Maar Chalaang," suggests, the Ultimate Kho-Kho

is ready to take the game from the muck to the mat and the pole to the podium. The athletes will
have a once-in-a-lifetime chance to win over fans with their superior skills and establish themselves

as national celebrities.
2.3 Premier Handball League

By the end of the 1800s, Germany and Scandinavia

were the birthplaces of handball. Handball is regarded
as a game of enthusiasm, speed, skill, and fitness all

over the world. It's referred to as the Olympics' fastest
sport. The International Handball Federation (IHF)

has identified India as the next major handball
destination. The Indian handball team, consisting of

17 players, including 3 international players and 14

Indian players, is ranked in the top 50 worldwide. In
June 2023, we launched our Flagship Season, which featured six teams from six different states. In

addition to providing the best possible Sports Entertainment League, the Premier Handball League
is dedicated to collaborating with the South Asian Handball Federation (SAFH).

The Handball Association of India (HAI) and the Asian Handball Federation (AHF) work together

to guarantee the grassroots growth of handball in India. Exclusively licensed by the Asian Handball
Federation, the South Asian Handball Federation, and the Handball Association India, our shared

objective is to guarantee the worldwide success of Indian handball and handball athletes and to
diligently work toward our National Team's participation in both the Asian Games and the

upcoming Olympics.

350