Page 356 - IMDR JOURNAL 2023-24
P. 356

IMDR’s Journal of Management Development & Research 2023-24
              established in 2013. India was ranked tenth in the world that year. Regretfully, the Hockey India

              League was not contested in 2017. Nevertheless, it appears that the league has improved India's FIH

              ranking, which is presently fourth out of 91 countries worldwide It's possible that the participation
              of  HIL's  international  support  personnel  and  the  finest  talent  in  the  world  helped  fuel  India's

              remarkable rise to prominence in the international arena.


              Pro-Kabaddi League

              It's noteworthy to note that international players' exposure to the age-old Indian sport of kabaddi
              appears to have expanded in the case of the Pro-Kabaddi League. Iran, Bangladesh, Pakistan, and

              South Korea's rivals are swiftly acquiring tactics to outplay India in their own league. Up until the
              2018 Asian Games, India had dominated the sports and won the most gold medals in both the men's

              and women's categories. In 2014, Star Sports launched the Pro-Kabaddi League, another franchise-
              based league, too much excitement. International players were added by the franchises to give the

              sport a global character. Thus, at the 2018 Asiad, when South Korea and Iran qualified for the Many

              were taken aback when Iran defeated India in the semi-finals of the gold medal match. It appears
              that the Pro-Kabaddi League has elevated the status of a number of international players who had

              only recently taken up the sport. Many professional sports leagues have emerged in India, some of
              which have already folded, and others are being developed, all of which were inspired by the Indian

              Premier League. The management of a professional sports league in India must pay a substantial

              amount to the national top sports federations each year in order to establish the league. The issue is
              that federations have high financial demands, which aren't seen as a means of advancing the sport.

              Badminton has closed in the past few years. When playing volleyball, A significant legal battle was
              fought  with  the  Federation.  Thus,  Joy  Bhattacharyya,  CEO  of  the  first  Professional  Volleyball

              League, stated, "The international volleyball federation, which was enjoying success with delight

              volleyball, now discovers it is no longer there."


              2016 saw 362 million viewers of the Indian Premier League (IPL), with the Indian Soccer League
              (224 million), Indian Kabaddi League (220 million), Pro-Wrestling League (109 million), Hockey

              India League (43 million), and Pro-Badminton League (36 million) following closely behind. These
              figures are based on information provided by the Broadcast Audience Research Council (BARC), a

              Mumbai-based organization.


              Numerous other leagues have been inspired by the IPL's success, although not all of them will be

              prosperous.  The  "hardship"  factor  comes  with  managing  a  league.  Cricket  is  a  popular  and
              profitable sport, but it won't be simple for every league. Not everyone will necessarily be able to

              make  money.  That  is  not  going  to  occur,  claims  renowned  cricket  expert  Ayaz  Memon.  senior


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