Page 37 - IMDR Journal 2025
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Research Article
            https://link.springer.com/article/10.1007/s10916-024-  https://www.datacamp.com/blog/ai-in-pharmaceuticals
            02059-x
                                                              https://www.jmir.org/2022/4/e35120/
            https://pmc.ncbi.nlm.nih.gov/articles/PMC10301994/  Kumar, P., & Khera, S. (2022). "AI-Driven Personalization
            https://pmc.ncbi.nlm.nih.gov/articles/PMC8165857/  in Healthcare Marketing: A Case-Based Review." Journal of
            https://socialclimb.com/blog/using-ai-in-healthcare-  Health Informatics, 15(2), 85- 97.
            marketing-the- future-is-here/                    Ransbotham,  S.,  Kiron,  D.,  LaFountain,  B.,  &
            https://staffingly.com/could-ai-be-the-key-to-solving-  Khodabandeh, S. (2021). The Cultural Benefits of Artificial
            marketing- challenges-in-healthcare/              Intelligence in Marketing. MIT Sloan Management Review.









































































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