Page 88 - IMDR Journal 2025

Research Article
FINDINGS Personalized content and tools like AR (augmented reality)
can help companies grab attention and keep customers
Consumer Awareness & Use of AI in Online Shopping
interested. When people feel that a brand understands them
A large number of people (66.7%) often come across ads that and offers a unique experience, they are more likely to stay
are tailored to their interests, which shows that AI-powered loyal and engaged. Since more than half of the people
marketing is working well to reach the right audience. Also, (57.1%) have already used Augmented Reality (AR),
more than half of the respondents (57.1%) have used businesses should keep investing in these interactive tools to
Augmented Reality (AR) to try out products before buying. make shopping more exciting. Also, when using AI for
This shows that people are becoming more open to using personalization, it’s better to suggest things based on what
new and interactive tech in their online shopping users are doing at the moment (context) rather than just
experience. targeting them. This helps keep the customer’s experience
Trust and Privacy Concerns more natural and respectful.
Even though 66.7% of the people trust AI recommendations,
23.8% are still unsure, and 9.5% don’t trust them at all. This CONCLUSION
means that companies need to be more open about how their
AI systems make decisions. A very high number of This study looked at how both companies and customers feel
respondents (95.2%) said they prefer it when brands ask for about using AI in marketing, especially when it comes to
permission before using their personal data. This clearly trust, privacy, and technical challenges. The results show
shows that privacy is still a big concern for most consumers. that more and more people are using AI features like
personalized recommendations and AR (Augmented
How Businesses Are Using AI for Marketing
Reality) while shopping. But at the same time, businesses
Almost half of the businesses (47.6%) have already started still face some big problems like high costs, lack of proper
using AI tools for marketing. However, 28.6% have not used skills, and concerns about keeping customer data safe. Even
AI yet, and 23.8% are thinking about it. When it comes to though AI in marketing seems to work well, the study clearly
how effective AI marketing is, 42.9% of participants said it shows that people only trust it if brands are open about how
works very well, while 52.4% felt it works to some extent. they use data and follow ethical practices. Most participants
This means that most people see AI as a useful way to
(95.2%) said companies should always ask for permission
connect with customers.
before using their data, which shows how important strong
Problems Faced in AI Marketing data rules are.
The main issues businesses face with AI marketing are That said, the study had a small group of only 21 people,
privacy concerns (33.3%), high setup costs (28.6%), lack of which means the results might not apply to everyone. In the
skilled professionals (23.8%), and consumer trust (14.3%). future, more research with a larger and more varied group
These problems show that while AI has great potential, could give better insights into how AI is changing marketing
companies still need to deal with technical, financial, and and customer habits. Overall, AI has a lot of promise in
ethical challenges before they can make full use of it. marketing, but it will only work well if companies use it
responsibly, focus on what customers really need, and keep
improving their technology.
SUGGESTIONS
1. Before collecting any personal information the should ask
for permission before using it directly: While using AI based REFERENCES
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