Page 138 - Millets Natures NutriGrain

5.2.1. Seed Distribution and Subsidization: To overcome the initial
hurdle, the government and agricultural bodies should focus on
providing quality millet seeds at subsidized rates or even free,
ensuring that they are tailored to local conditions.

5.2.2. Training and Skill Development: Establish regional training
centers that offer practical demonstrations, field visits, and sessions
on millet cultivation. Incorporating local languages and customizing
approaches based on cultural nuances will ensure better uptake.

5.2.3. Strengthen the Supply Chain: Set up strategic collection and
processing centers, improve transportation facilities, and promote
advanced storage techniques. This integrated approach can streamline
the journey from farm to market.

5.2.4. Consumer Engagement and Education: Public awareness
campaigns highlighting millet’s health and environmental benefits
should be rolled out on multiple platforms, including social media,
print, and broadcast media. Collaborations with chefs, food bloggers,

and influencers can help in reshaping consumer perceptions.

5.2.5. Policy Interventions: Redirect a significant portion of the food
security budget towards millet-based initiatives. Integrating millets
into the Public Distribution System (PDS) can also drive higher

consumption.

6.1. Conclusion:

The potential of millets in Maharashtra, especially in the Konkan

region, remains largely untapped. These grains, resilient to changing
climatic conditions, offer both nutritional benefits for consumers and
economic advantages for farmers. By addressing existing challenges
through informed strategies, the state can witness a paradigm shift in
millet production and consumption. Not only will this drive economic

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