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incomes and ensure environmental benefits.

Research and Technology: The necessity of low-cost, innovative
agricultural technologies for the Maharashtra State is evident. From

irrigation systems to pest control, the emphasis on research can make
millet farming more efficient and cost-effective.

4.2.2. Supply Chain and Logistics Insights:

Efficient Supply Chain Systems: A responsive and timely supply
chain network can transform the millet market. Setting up strategic

collection points, bolstering transportation, and ensuring proper
storage can minimize losses and maximize profitability.

Value Addition through Processing: There’s a definitive push for
establishing processing units that can transform raw millet into

diverse, marketable products, thereby increasing its demand and
value.

Policy Interventions: A sizable allocation of the food security budget
to promote millet-based systems can incentivize millet cultivation.

Additionally, integrating millets into the Public Distribution System
(PDS) can popularize millet consumption among the wider public.

4.2.3. Consumption-Related Insights:

Consumer Awareness: The nutritional prowess of millets remains
underappreciated. Amplifying awareness through campaigns and
social media can help in shaping consumer perceptions and dietary
choices.

Marketing Millet-Based Products: Encouraging food industries
to innovate with millet ingredients, coupled with public events
showcasing millet products, can spur interest and drive demand.

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