Page 11 - NITI - Navigating Indian Traditions in Industry

6. Sound Business: Music and Shilpa in Corporate Culture
This chapter introduces the cultural and emotional aspects of
business management, drawing on India’s rich tradition of art, music,
and Shilpa (the arts). Recognizing that employee creativity, emotional
intelligence, and collaboration are central to organizational success,
this chapter builds on research in organizational culture and creativity
(Amabile, 1996). By integrating the arts into the workplace, businesses
can cultivate an environment that fosters innovation, teamwork, and
employee engagement. This chapter highlights the often-overlooked
role of emotional and artistic intelligence in building cohesive and
innovative organizational cultures.

7. Arming Businesses: Dhanurveda Strategies in Competitive
Markets
In this chapter, the principles of Dhanurveda, the ancient Indian
science of warfare, are adapted for competitive business environments.
This chapter follows the cultural and ethical chapters, introducing
strategies for business resilience, adaptability, and competitive
advantage. Dhanurveda emphasizes the importance of timing, focus,
and strategic flexibility—principles that align with modern competitive
strategies (Barney, 1991). The application of these ancient martial
principles to business competition offers practical tools for navigating
market challenges and positioning businesses for success.

8. Scientific Management: Vedanga and the Six Auxiliary
Sciences
Finally, the book concludes with an exploration of the Vedanga, the
six auxiliary sciences that support the Vedas, demonstrating how their
methods of knowledge acquisition, analysis, and scientific inquiry
apply to modern management. This chapter connects the scientific
rigor of ancient knowledge with contemporary management practices.
It highlights how structured, analytical approaches to problem-
solving and strategic management (Mintzberg, 1994) can be derived
from traditional Indian scientific methods. This final chapter provides
a systematic framework for managing business challenges, from
resource optimization to strategic decision-making.