Page 40 - IMDR MSME BOOK 2021

Managing Finance in Micro, Small & Medium Enterprises
of the sample business units have adopted sales
maximization pricing strategy,34% of the units covered
have adopted prot maximization as a general pricing
strategy and 22% of them were inclined on gaining
market share. It shows that respondents have been
focussing more on sales maximisation as majority of the
respondents are still young in terms of the age of their
enterprise. It is found that 50% of the respondents
demonstrate ROI to the client in their sales process.
The perception of the respondents towards the types of
pricing policies (Figure No.6) and their degree of
appropriateness in order to price their products has been
identied with the help of Five point Likert scale with the
corresponding scores ranging from Absolutely
appropriate (5) to Absolutely inappropriate (1).
Figure No. 9 - Pricing Policies

appropriate to price their product. The majority of the
respondents are neutral about the acceptance of price
skimming as the acceptable pricing policy for their
products. The majority (34%) of the respondent business
units considered penetration pricing policy to be