Page 41 - IMDR MSME BOOK 2021

Managing Finance in Micro, Small & Medium Enterprises
appropriate to price their product. Most of the
respondents are neutral about the acceptance of price
skimming as the acceptable pricing policy for their
products. The majority (30%) of the respondent business
units found bundle pricing policy to be appropriate to
price their product. The psychological pricing policy has
been considered neutral by majority (30%) of the
respondents. The result of an analysis is supporting the
opinion of majority of the business units towards
psychological pricing.

For appropriateness of the premium pricing policy for
their products the respondent units have given equal
weightage to appropriateness as well as to the neutrality
while using this strategy to price their product. The price
discrimination policy is considered to be neutral by
majority (31%) of the respondent, but the analysis is
tending towards the appropriateness of the price
discrimination for sample MSME units to price their
products.

The perception of the respondents about the pricing
policies shows that they are aware of all available policies
of pricing of the product. Majority of them are neutral
about the degree of appropriateness of the pricing
policies for their respective products, whereas the
enterprises from service sector have considered the
premium pricing for their product to be appropriate.

Revenue Analysis
Revenue analysis is very signicant to ensure that there
is no deviation from the rm’s goal when it comes to
planning and implementation of such operational plans.
Revenues are derived from the ordinary course of
business. All costs or sales and nances involved in the
operation of the going concern are documented.
Revenue and cost analysis analyse the inputs and