Page 38 - Swatantrata to Atmanirbharta : Lokmanya Tilak’s legacy
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validated through these initiatives. The reason for starting these
            two newspapers in two different languages was to target different
            set of target groups - Kesari for the regional and Marathi
            speaking populace; and Mahratta for the non-Marathi speaking
            people and the intellectuals from the elite group. “Regarding
            the nature of the two papers, it was said that while the ‘Kesari’
            thundered,  the  ‘Mahratta’  argued and  persuaded”  states  the
            Mahratta website. It is evident  that Tilak used the power of
            media to amplify his thoughts and to reach out to the masses
            to a large extent. The newspapers expressed the very voice of
            India, its growing discontent against the British administration
            and stirring national conscience leading to acts of individual and
            collective revolt. Lokmanya was imprisoned many times under
            sedition charges including a long stint at Mandalay. During his
            years in prison, he spent his time reading and writing. He wrote
            the famous ‘Geetarahasya’ - his interpretations of few passages
            and an analysis of the Karma Yoga from The Bhagavad Gita.

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