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Revolutionizing Sports Management
The Impact of Technology in Sports
- Aanchal Jaiswal
Abstract make data-driven decisions to optimize
The sports industry is undergoing a profound athlete performance.
transformation, with Information Technology Moreover, technology has also transformed
(IT) playing a central role in this evolution. In the way sports organizations market and
this paper, we delve into the influence of IT promote their events. Social media platforms,
on sports organizations, unveiling how it has such as Facebook and Twitter, have become
fundamentally altered their operations and important tools for sports organizations to
interactions with diverse audiences. This connect with fans, share news and updates,
journey is marked by ingenuity, as major and promote their events.
IT software solutions offered by prominent
IT companies facilitate a more efficient, Software Used in sports:
streamlined, and data-driven approach 1) SBG Software
to sports management. Sports governing SBG stands for Sports Broadcasting Graphics
bodies have enthusiastically adopted a and is a software used in motorsports for race
range of robust IT software solutions to control. This software provides live graphics
enhance the regulation and execution of and data on screen during a race, allowing
sports management. These IT solutions viewers to track the progress of individual
come with various advantages, such as drivers and teams, as well as providing real-
heightened operational efficiency and more time data on lap times, speeds, and other
well-informed decision-making. These key performance indicators.
digital elements have been instrumental in • Car setup: SBG software analyzes vehicle
shaping the modern landscape of sports sensor data to optimize car configuration
management, ushering in an era defined by for track and racing conditions, e.g. tire
innovation and enhanced connectivity. pressure and suspension settings.
• Race strategy: SBG software uses real-
Introduction time vehicle sensor data to create a
The use of information technology in racing strategy, e.g. pit stop timing
sports management has revolutionized and driver strategy adjustments.
the way sports organizations operate,
resulting in more efficient and effective
management of various aspects of sports
activities. The integration of technology
in sports management has provided new
opportunities for data collection, analysis,
and utilization, allowing sports organizations
to make more informed decisions.
For instance, the use of wearable technology
has made it possible to monitor athlete
performance and training in real-time,
wearable technology such as GPS tracking
devices and heart rate monitors provide
data on the physical demands of training
and competition, allowing coaches and
trainers to tailor training programs and
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