Page 59 - CONNECT 2023-24
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2) ATOS Software                                          4) Hudl Software
       ATOS is a software used in the Olympics for               Hudl  is  a  software  used  for  performance
       event management and data analysis. This                  analysis in various sports. This software
       software is used for managing the scheduling              provides  tools  for  coaches  and  athletes  to
       and results of events, as well as providing               review game footage, analyze performance
       real-time data on athlete performance and                 data, and provide feedback to improve
       other key metrics.                                        performance. It is used in sports such as
       key services including:                                   basketball,  football,  soccer,  and  volleyball,
       • Timing, Scoring, and Results (TSR) Systems              among others.
       • Information Management System (IM)
       • Athlete Management
       • Communications Network
       • Cyber Security
       • Digital Services

















                                                                 Table 1: Use of IT in Sports Management

                                                                                              Percentage
       3) Zeit Messer India                                       Use of IT in sports
                                                                                              of sports
       Zeit  Messer  India is  a software  used  for              management
                                                                                              organizations
       timekeeping in sports. This software provides
       accurate timing data for events such as                    1. Track athlete            90%
       track and field, swimming, and cycling, and                performance
       can be used in conjunction with other data                 2. Improve fan
       analysis tools to provide insights into athlete            engagement                  75%
       performance.
                                                                  3. Increase revenue         60%






























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