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Chart 1: projected value of the Conclusion
global sports technology market Information technology (IT) has
revolutionized sports management, leading
to significant changes in the way sports
organizations operate. It is being used to
improve decision-making, enhance fan
engagement, and generate revenue.
For example, IT is being used to track
athlete performance, identify areas for
improvement, and develop personalized
training programs. It is also being used to
create immersive fan experiences, such
as virtual reality and augmented reality.
Additionally, IT is being used to sell tickets,
merchandise, and sponsorships, and to
As you can see in Chart 1, the market value collect data on fan preferences.
of sports technology today is estimated to However, there are also potential risks
be around $21.9 billion by 2023, the sports associated with the use of IT in sports
technology market is growing rapidly with management, such as data privacy breaches
a projected value of $38.7 billion by 2027. and cyberattacks. Sports organizations must
This growth is being driven by the increasing carefully consider these risks and take steps
adoption of IT by sports organizations of all to mitigate them, such as implementing
sizes. robust data security measures and training
employees on cybersecurity best practices.
Implications for Professional Sports Overall, IT is a valuable tool for sports
Management: organizations, but it must be used wisely.
Sports management professionals should Sports organizations should carefully
consider the use of information technology consider their IT needs and balance IT with
in their organizations to enhance decision- other aspects of sports management, such
making, improve fan engagement, and as traditional management strategies and
increase revenue. However, they should also physical training methods. As we embark
be aware of potential data privacy concerns on this journey, it is imperative to embrace
and cybercrime risks associated with the use the power of IT while remaining vigilant, and
of technology in sports management. Sports ensuring that this digital revolution enriches
management professionals should take the entire sports ecosystem. This study
appropriate measures to safeguard data demonstrates the immense impact of IT on
and prevent cyber-attacks. Additionally, the future of sports management.
sports management professionals should
consider implementing IT to increase
transparency, reduce time consumption,
and improve efficiency.
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