Page 8 - IMDR EBOOK 20 OCT 2020

"Pandemic and Beyond: Navigating the New Normal" E - Book Year 2020

Financial Financial
General
income Job Creation Overall Situation at Situation
Rating Points economy - Your place with You as
levels - Frequency
frequency frequency of work - an individual
frequency frequency
1 (Very Negative) 10 27 15 9 9
2 (Negative) 96 92 92 39 28

3 (Uncertain) 141 117 113 121 114
4 (Positive) 27 29 45 89 95
5 (Very Positive) 3 12 12 19 31
Grand Total 277 277 277 277 277

The evolving situation in the aftermath of COVID19 pandemic reects in the views of
the respondents. The signicant element of uncertainty that is associated with the
virus spread makes the respondent associate uncertainty with the research variables,
lasting over a period of one year.

Given the negative sentiment on the job front, clearly indicating recessionary
tendencies in respondent view, what strategic initiatives and efforts are required to
turn the tide over? The research seeks respondent view on what elements should be
visible in business strategy. The researcher nds that majority of respondents, 32%,
are uncertain, 31% agree and 16% strongly agree that business failure will be because
of old and weak business models. The strategic intent underlying respondent thought,
however, gives clear indication of changing means and adopting new ways of doing
business reected in the following ndings, presented subsequently in the graph and
the table in Figure 6 -
45% respondents agree and 22% strongly agree that businesses may downsize but only
in the short term
41% respondents agree and 32% strongly agree that businesses in general have to nd
new revenue streams

Figure 6 – Respondent Sentiment on Business Strategy (I)

Business failure Businesses may Businesses in
will be because of downsize but only general have to nd
Rating Points old and weak in the short term - new revenue
business models – frequency streams - frequency
frequency

1 (Very Negative) 10 1 6
2 (Negative) 50 22 14
3 (Uncertain) 88 68 53

4 (Positive) 86 125 114
5 (Very Posi ve) 43 61 90
Grand Total 277 277 277

4