Page 10 - IMDR EBOOK 20 OCT 2020

"Pandemic and Beyond: Naviga ng the New Normal" E - Book Year 2020

ushed with opportunity or marred with employment uncertainty, which fuels
entrepreneurial instinct. The research nds that startup aspirations will be driven by
both, the “pull” of business opportunity and the “push” of anticipated shrink in job
prospects as indicated in the following ndings -

49% respondents agree, 27% strongly agree that intuition and strong opportunity
perception will encourage entrepreneurs even in unfavorable circumstances
51% respondents agree, 23% strongly agree that necessity, because of shrinking
markets and job prospects, will create successful entrepreneurs in unfavorable
circumstances.
This is exhibited in the graph and table in Figure 8 –
Figure 8 – Entrepreneurial Motivation in COVID19 Aftermath

The current situation Intuition and strong Necessity, because of
is a fertile ground for opportunity perception shrinking markets and
discovering new will encourage job prospects, creates
Rating Points business opportu- entrepreneurs even successful entrepreneurs
nities and startups - in unfavorable in unfavorable
Frequency circumsta nces - circumstances -
Frequency Frequency

Strongly Agree 95 76 63
Agree 119 136 141
Undecided 36 54 49
Disagree 25 9 23

Strongly Disagree 2 2 1
Grand Total 277 277 277

In addition to the opportunity vs. necessity as the driver of entrepreneurship in current
economic situation, the researcher assessed respondent view on the most important
for entrepreneurship development ecosystem out of the following –
• Building Networks

• Cultivating and Nurturing Innovation
• Developing Educated and Skilled Entrepreneurs
• Improving Access to Capital

• Optimizing Regulatory Environment
• Promoting Awareness

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