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updates and optimize technology to ensure that make the best out of the existing customers
all communications reach to the right person at and try to propose additional services or fulfil
the right time. Pandemic also affected most of any other kind of additional requirements. There
the regular paperwork activities and had to be were many situations where in other suppliers
dealt with in a creative manner. or producers were not able to meet the demand

Communication with the customers was and this was a good opportunity to sweep in
a very tricky part. As it had to be accurate and add to the existing opportunities.
and the very basic part was reaching out to Making sure that all the suppliers are
customers as the pandemic forced us or forced meeting their delivery dates and all the raw
the corporate to make changes in day to day material is reaching at the right time to ensure
activities , there was a direct effect on the cash uninterrupted flow of work, as delay with
flow also which the customers brought in with suppliers could result in hold-up of production.
orders. Confirmation from suppliers of timely deliveries

Making sure that the communication with could help in managing the resources.
customers is confidential and clear was hard. To run a fully functional supply chain of
The orders, which were in the pipeline had to be raw material, processing of raw material and
confirmed by making thorough communication, production of our products. It was necessary
and establishing a safe passage for deliveries to ensure the health and safety of everyone
of order was also a task. First thing to do was to involved in the process. Spending of monetary
contact the customers and make sure that their funds in this area was of utmost priority and
regular orders are still on track and we could requirements of the same were met with
keep running the regular day to day operations sincerity.
in the company. Also, there was very less One thing which helped in smooth flow of
scope of renegotiation in payment terms, order all the activities was making sure everybody
quantity and delivery date but these challenges was complying to their respective weekly
had to be accepted and dealt with seriousness. plans and targets. Though there were constant

Irrespective of the size of the organization old communication gaps we were able to make sure
receivables had to be called in as there was less that all the employees felt safe secure and had
potential in the market. Being proactive getting a sense of belongingness in the organization. It
clarity about when the resources would come helped to better perform and achieve the goal.
in was a precautionary measure for everybody. Due to the challenges faced in the pandemic,
This was also one of the things which was kept the work post-pandemic seemed a little bit
on the priority list. easier and effortless. All the challenges which
Trying to do new business with new were faced in pandemic helped us to prepare
customers was a difficult task, so we had to and perform a little better post-pandemic.

Article by:
Ayush Ja
Vrushika Shirodkar
Akash Banerjee
Ritik Taunk
Arvind Saini

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