Page 30 - LINKPIN 2022-23

3. Why did you start this business? market conditions. Due to a lack of funding, our
My love, as I’ve already stated, was food, and
I’ve always wanted to start my own business. I
worked in the banking and telecommunications
industries before transferring to academia to
complete my PhD, but I had a secret desire to
pursue something else. I simply decided that my
love of food and my desire to be an entrepreneur
made a wonderful mix, so I combined the two
and launched this firm.
4. How did you obtain funding for this company?
Together with my co-founder, I bootstrapped
the business. We paid a significant amount out
of pocket and also took advantage of funding
provided by the government of India through
its various programmes. Therefore, we used
government facilities whenever they were
available to collect money without collateral,
but we did spend a significant amount of money
on them.
5. What distinguishes your company from
others?
We are working and operating in an experience
economy. What we do is create an experience
around the product. So, it’s just about creating a
centre stage product for any special event, cake
is a centre stage product and combination of
cream and bread. Making an experience that
customers will never forget makes us special in
the field of our product.
6. What difficulties did you encounter and how
did you resolve them?
The first and most crucial step is hiring
the proper people who work for you. People
typically don’t want to work in start-ups. people
like you, who are in business school, prefer not
to work at all because they like stability. It takes
a lot of work to find the right resources who can
commit to what you want and who share your
goals and passions. Second, it goes without
saying that unstable conditions like COVID market sectors. However, we do. We do share
and demonetization have produced unstable some characteristics with them, thus our
27 | Linkipn 2022-23
occasionally inadequate financing, and our slow
growth in comparison to our potential growth,
you are existing but not advancing. Your sales
or revenue cannot be taken away. Our largest
obstacle to rapid growth was a lack of financial
resources.
Overcome:
We slogged, I think we were mentally prepared
that it would take time for the company to
stabilise. Me and my partner didn’t start this
business just to make money. Making quick
money was never our focus. We stayed put.
We knew that it would take time to reach break-
even. Some more time to generate salaries for
us. Some more time to build things. We knew it
would be a lengthy travel, so we were mentally
prepared for it. I believe that mental preparation
helped us overcome these obstacles. If you
genuinely believe in what you’re doing, you’ll
find methods to make it happen. Where there is
a will, there is a way, is how we usually phrase it.
7. How have your priorities evolved since the
beginning?
Extreme changes have occurred. We don’t
know when Saturday or Sunday is, we don’t
understand the concept of work-life balance,
and family has truly taken a backseat. I also
believe that the kind of leisure, comfort, and
relaxation we formerly enjoyed has been
pushed to the side. We had to go a long way to
get there.
8. Who are your rivals, and how do you deal
with them?
First of all, the bakery industry is very
fragmented. We frequently see two or three
excellent formats and a few outstanding
brands, such as baker’s dozen, theobroma, and
monginis.
These pioneers don’t operate in distinct