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primary method of differentiation is through 11. What advice would you provide young,
segmenting vegetarians. For example, in a aspiring entrepreneurs?
party when there is 10 people who are non- The cruel fact of entrepreneurship is that it is
vegan, and one is vegan, then that one person not as glamorous as it is depicted in Shark Tank
makes a major stake. That gives us a very or other media. There are hundreds of failures
good denominator: there are multiple European that go unreported. If each of you considers
delicacies that are purely egg-based or non- working for a business, then who will generate
vegetarian, which vegetarians are not able to jobs for people? Few of us had to follow this
enjoy, so we are giving those segments the difficult and rigorous route in order to assure the
same texture and softness. We are primarily advancement of the nation and the provision of
focussing on artisanal category not on etc jobs for the next generation. However, it requires
category, we not focussing on over the counter a very high level of dedication to the demands,
product, we are trying to work on customized vision, and ambitions. There is no other place
artisanal segment, which gives us different where you can learn much more than start-ups,
segmentation in market. so students, please don’t have such a strong
aversion to working there.

9. What is your vision and what are your future
plans? 12. You’ve worked for both businesses and
My goal is to establish my business or as an entrepreneur. Which experience do you
brand as one of the most promising artisanal think was better for your work-life balance?
vegetarian boutique bakery brands. We want It depends a lot on your personality. I am
to deal with several locations throughout a really antsy person who cannot be calm.
India and want to expand internationally I enjoy trying new things and have no fear of
accompanied with the increase of veganism failing. I changed because I didn’t enjoy what
and all those subcategories. We certainly I was doing. I didn’t like what I was doing, so I
expect that consumers who desire to adopt a moved. So certainly, there was a lot of stability
vegan or vegetarian diet will be satisfied with with the job and the money was coming in, but
our brand’s positioning and product selection. the money and stability are not the only things
Our long-term goal is to expand across the that you go for. there must be a purpose. You
country, operate many sites, and establish a feel like getting up and going to work. When I
pastry school where we can effectively educate stopped getting these feelings, I moved and
people about artisanal baking. We aspire to be started this business. Till now, I haven’t gotten
a very promising brand with an international bored, so I am going to continue until I get
presence. bored (laughs). The day I will get bored I will

think to do something else. Overall happiness
10. What does success mean to you? is the main key!

Success is something that everyone has to
really define for themselves because it is so
subjective and individualised in nature. For me,
success is when I am happy with whatever I am
doing and my team is happy with whatever they Article by:
are doing because I believe that living each day Darshan Mahakal
with some sense of meaning and purpose is Poonam Digwani
what I consider to be success for myself. Pratham Maheshwari

Priya Singhania
Shreya Kumbhar

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