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IMDR’s Journal of Management Development and Research 2022-23

authority is your content's ability to genuinely connect with readers. Jarvis AI is a technology
that can help your content team produce quality content more quickly, but content strategy
cannot do without the human touch.

c) Customer experience/VoC

The "voice of the customer" is an essential component of any customer-centric marketing plan
(VoC). NLP approaches can gather data from consumer experiences using your product or
service. For instance, IBM's Watson Assistant product uses language analytics to evaluate and
respond to spoken or chat-based client input. When one uses NLP approaches for customer
support, the information they learn helps their company spot and fix recurring issues. Yet, aiding
customers before, during, and after the transaction is only one part of the answer. Relative
Insight's platform is where the unstructured data must be submitted, yet the SAS tools seamlessly
sync with data input from mobile apps.

d) Targeted lead generation
Using technologies for natural language processing can help business marketing plan, especially
y if one uses a focused strategy plans on account-based marketing (ABM). Their marketing
team may be able to keep up with talks about the needs, wants, and perhaps even opinions of
potential customers by using NLP approaches. Based on their level of brand knowledge,
purchase intent, and other factors, one may choose who and how to target in their marketing
efforts with the help of the information they acquire from NLP.
Focusing on measurable numbers like click-through rates, conversions, etc. is essential. Yet, by
concentrating just on quantitative Stats, a business is depriving its marketing and sales teams of the
potentially useful information that qualitative data may provide. It can balance its approach by
considering the wealth of information that both verbal and written communication give. With NLP
tools, like those mentioned earlier, it may exploit unstructured data sets as a knowledge gold
mine to better understand its current and potential consumers.

Top AI tools being used for marketing:

1) MarketMuse
MarketMuse takes pride in incorporating AI into every one of their services. The programme is
designed to be used by users who need program producing high-quality long-form content, such
emails, sales letters, landing pages, or articles.as First, a profound AI investigation is carried out
to gather more information. Lastly, it generates a first copy based on the chosen subject to help
users start the copy. There are also KPIs and a content brief that acts as a guide. Users can keep
making changes to the copy to make it consistent with the AI's suggestions using the built- in
editor.
2) Optimove

BuA built-in information platform with AI-based core competencies is called Optimove. It helps
to bring together data from several platforms so that a dashboard may show a consistent view of
all the data. Marketing techniques may be easily chosen by businesses, who can then evaluate
the data and share it. They scan and analyze all the supplied customer analyze using the artificial

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