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IMDR’s Journal of Management Development and Research 2022-23

intelligence (AI) tool Optibot in order to produce meaningful data. It can be used to stop running
based on your losses or determine which customers could be receiving too much information
from the business.
3) Acrolinx

An AI-powered marketing tool improves the content's quality to meet brand standards. Large
firms like Google and Amazon utilize this tool to make sure all their marketing collateral reflects
their brand. Grammar, tone, and even company-specific wording can all be controlled. Its AI will
examine the content and make suggestions for improvements.

4) GrowthBar

GrowthBar uses GPT-3 AI to automate content production. It can suggest word counts,
hyperlinks, images, keywords, and other things. The tool's capabilities include providing
thorough back linking and creating blog post content outlines. Al is back linking add-on is
available. The GPT-3 AI technology was developed by Open AI, which Elon Musk assisted in
founding. This AI technology has successfully passed the Turing Test, which verifies that the
written copy will sound as humanlike as is practical.

5) Brand watch Consumer Intelligence

Social media management and customer intelligence are the two main services that Brand watch
offers. A few applications for these two products include market research, brand management,
content marketing, crisis management, and influencer marketing. Given that it has been operating
for more than ten years and offers a wide range of use cases, you can anticipate a wealth of data.
Nevertheless, where it really shines are in assisting you in making use of all that data.

The brand and its place in the market can both be better understood with the aid of the AI-
powered (CI) platform. It gives a complete understanding of how consumers feel about various
brands, products, and market trends. After that, a business may utilize its flexible user interface
or select one of its numerous live visualizations to have it analyze the data for them so that they
can make sense of everything. Brand watch CI Platform's in-depth insights and fast analysis help
businesses remain agile and adaptable in today's quickly changing environment

Artificial Intelligence and Consumer Behaviour:

Marketing professionals must always be aware of what consumers want and need—ideally, even
before they are aware of it. Artificial intelligence (AI), especially with the advancement of deep
learning, may considerably simplify such a procedure.

By assisting firms in predicting consumer behaviour, of AI known as deep learning has the
potential to transform marketing in the future. It is a type of machine learning that employs
layered or "deep" neural networks, which are similar to those in human brains and are used to
learn new skills and tackle difficult issues faster than people can.

As an illustration, consider the "Predictive Vision" experiment. Researchers at MIT's Computer
Science and Artificial Intelligence Laboratory (CSAIL) trained the deep learning system to
predict whether characters in scenes from shows like "The Office" will embrace, kiss, shake

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