Page 12 - IMDR JOURNAL 22-23

IMDR’s Journal of Management Development and Research 2022-23

Lee Sedol was defeated to show how much faster this method makes learning go.

Over the past four years, there has been a 270% growth in the number of companies using AI,
and by 2027, it is expected that the global AI market will be worth $267 billion. This increase is
expected, especially when you consider all the advantages of adopting AI technology in
marketing. Marketing staff will be able to automate some cognitive duties by using AI-powered
solutions. Also, they will be able to recognize present trends and foresee them, which will help to
guarantee the success of their marketing endeavours.

References
 https://www.scirp.org/(S(vtj3fa45qm1ean45wffcz5%205))/reference/referencespapers.aspx?refer
enceid=2487817
 https://www.semanticscholar.org/paper/Understanding-user-interactions-with-a- chatbot%3A-
aNguyen-Sidorova/cd1193c8c1a3feb4bad42aee91d50690217cc01b
 https://www.sciencedirect.com/science/article/pii/S2667096820300021
 https://www.researchgate.net/publication/346661973_A_strategic_framework_for_artificial_inte
lligence_in_marketing
 https://www.analyticsinsight.net/how-ai-will-shape-the-future-of-business-marketing/
 https://influencermarketinghub.com/ai-marketing-tools/
 https://business.twitter.com/en/blog/the-pros-cons-ai-in-marketing.html
 https://www.engati.com/blog/8-ways-ai-will-change-the-future-of-
marketing#:~:text=With%20AI%2Dpowered%20tools%2C%20marketing,success%2
0of%20their%20marketing%20campaigns.
 https://www.forbes.com/sites/bernardmarr/2022/09/09/artificial-intelligence-and-the- future-of-
marketing/?sh=300278c3697f
 https://www.sas.com/en_in/insights/articles/marketing/ai-marketing-what-does-the- future-
hold.html
 https://blog.socialmediastrategiessummit.com/10-examples-of-ai-in-marketing/
 https://www.invoca.com/blog/the-future-of-marketing-predicting-consumer-behavior- with-
ai#:~:text=AI%20will%20be%20able%20to,marketers%20will%20be%20better%20i nformed.

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