Page 166 - IMDR JOURNAL 2023-24
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IMDR’s Journal of Management Development & Research 2023-24

         right jobs. With technological advancements, AI has permeated various facets of daily life, including HR
         practices.  D.S.  Rawat  highlights  AI's  widespread  implementation  across  sectors.  Jonathan  Kestenbaum

         acknowledges initial apprehension among HR professionals but emphasizes AI's role in eliminating mundane
         tasks and enhancing problem-solving capabilities. Dr. A.P.J. Abdul Kalam's quote underscores the resilience

         required in the growth process. The ultimate goal of recruitment, as Rao posits, is to find the right candidate

         at the right time, with effectiveness hinging on diverse recruitment methods. Forbes.com's article on "The rise
         of Facebook recruitment" illustrates how platforms like Facebook facilitate a better match between candidates

         and companies, citing examples like Earls utilizing Facebook for conveying company culture and policies. .
         (Geetha R and Bhanu Sree Reddy D, 2018).


         The evolution of performance management from a traditional, supervisor-centric model to an AI integrated
         approach marks a significant transformation. Historically, standards and key performance indicators were set

         by  supervisors,  utilizing  work  sampling  techniques  and  single-rater  appraisals  tied  to  rewards.  The

         contemporary process involves continuous employee engagement, from initial agreements to final reviews,
         encompassing role definition,  expectations, and personal  development  plans.  With a 70% increase in  AI

         adoption  for  business  tasks  over  the  last  five  years,  the  integration  of  AI  in  performance  management
         automates data-related activities and facilitates personalized feedback through continuous monitoring. This

         paradigm shift is poised to revolutionize performance management, contingent on organizational adaptability

         and managers embracing the full potential of AI features, as individuals' perceptions of AI-generated feedback
         play a critical role in its successful integration (Hanna Riecken, 2022).


         Human Resource professionals play a critical role in ensuring that employees possess the requisite skills and
         experience to meet both individual and organizational goals. Emphasizing learning and development, HR

         aims to navigate changes, monitor skills application, maintain learner engagement, foster soft skills, cultivate

         leadership  qualities,  impart  conflict  management  skills,  and  facilitate  upskilling  and  reskilling.  A  well-
         established training facility is indispensable for organizations aspiring to foster a proficient and technically

         adept  workforce. Staying informed about  the latest  industry trends is  imperative for employees,  and HR
         departments  can  now  leverage  AI-based  tools  for  training  and  personnel  evaluation.  AI  facilitates  the

         identification of skill gaps, enabling the creation of tailored training plans aligned with individual needs.

         Customized learning paths based on skills and interests can be generated using AI, particularly beneficial for
         large organizations aligning employee skills and interests with project requirements. This technology also

         aids  in  analyzing training metrics to  pinpoint  employees  requiring additional  training and specifying the
         training necessary for each individual. Effective AI tools and implementation contribute to enhanced learning

         speed, fostering both personal and professional growth, ultimately leading to heightened productivity. AI-
         based training programs ensure timely delivery of relevant information, meeting the diverse requirements of

         every employee..(Eniola Sanyaolu, Rebecca Atsaboghena, 2022).
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