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IMDR’s Journal of Management Development & Research 2023-24

potentially help employees’ reskill and upskill. This will serve a two way benefit. For organizations, benefits
include enduring workforce. For employees the benefits include career and professional development.

(Akanksha Saxena, 2020)

Ensuring the advancement and development of an employee's career inside an organization is essential to

achieving several kinds of organizational objectives. For starters, HR staff and departments are accountable

for making sure employees attend yearly security compliance and company-specific module training. Aside
from compliance with mandatory training, one way to develop staff members is by offering educational

opportunities that qualify them for internal hiring positions and retention rewards. (Alex Megan Votto, Rohit
Valecha, Peyman Najafirad, H. Raghav Rao, 2021)

Role of AI in Employee Engagement-
Artificial intelligence (AI) can enhance employee engagement and recognition programs by providing

customized experiences. Systems powered by artificial intelligence (AI) may evaluate employee data such as

job preferences, performance metrics, and feedback to offer customized recommendations and interventions.
AI may suggest pertinent options for learning and growth based on employees' skill gaps and career

aspirations. It might give employees personalized feedback and instantly acknowledge their achievements.
Such customized approaches may significantly raise worker satisfaction and engagement. Solutions for

sentiment analysis driven by AI may evaluate employee sentiment and identify issues or unhappy spots within
the organization. HR professionals can use this information to promote a positive work environment, open

communication, and cooperation. Additionally, Al-powered sentiment analysis tools can evaluate employee

sentiment and identify issues or regions of dissatisfaction within the organization. a wholesome environment
at work. HR professionals can utilize this information to promote cooperation, open communication, and all

three.

Employers need to strike a balance between protecting employee privacy and utilizing AI to boost retention

rates, especially when the technology offers valuable insights. Ethical and privacy concerns are brought up

by tracking employees and collecting their data for predictive analytics and targeted actions. Businesses
should be transparent about the data they collect, how they intend to use it, and the security precautions they

take to ensure employee privacy. Clear communication and authorization mechanisms should be devised to
ensure that employees are comfortable with AI-powered retention marketing and informed of how their data

is handled. Businesses should also employ ethical AI techniques including data anonymization, secure data

storage, and compliance with data protection regulations. The use of AI for employee retention should be
guided by ethical considerations including the right to privacy and data security in order to maintain trust and

uphold moral standards within the company. And last, AI may prove to be a useful instrument for raising
employee retention. Predictive analytics can help organizations proactively identify flight hazards so they can