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IMDR’s Journal of Management Development & Research 2023-24

contributes to less absenteeism and improved output. Employee engagement gains momentum with AI
delivering individualized experiences, offering personalized feedback, and analyzing sentiment to foster a

healthy work atmosphere. However, the paper emphasizes the importance of balancing AI’s role in retention
with ethical considerations and data privacy. In performance management, AI, particularly Generative AI

(GenAI), transforms traditional approaches by providing unbiased feedback, facilitating ongoing

conversations, and developing powerful goals. The benefits include reduced bias, improved productivity,
increased fairness, higher-quality human relationships, and greater organizational success. Despite the

benefits, challenges arise, including the need for employees to acquire AI-related skillsets and the difficulty
in handling human aspects that AI lacks, such as empathy. The importance of human touch in HR, especially

when dealing with human beings, remains evident. The overall benefits of AI in HR, emphasizing time and

cost efficiency, error detection and prevention, focus on strategic activities, enhanced learning experiences,
and cost reduction in HR functions. In the Fourth Industrial Revolution period, the incorporation of AI is seen

as a key factor in creating more productive, successful, and engaging work environments, advancing HR
practices.

References:

1. Geetha R and Bhanu Sree Reddy D, Recruitment through Artificial Intelligence: A Conceptual Study,

International Journal of Mechanical Engineering and Technology, 9(7), 2018, pp. 63–70
http://www.iaeme.com/IJMET/issues.asp?JType=IJMET&VType=9&IType=7

2. Amla, M., & Malhotra, P. M. (2017). Digital Transformation in HR. International Journal of
Interdisciplinary and Multidisciplinary Studies (IJIMS), 4(3), 536-544. Available online at

http://www.ijims.com

3. Dr. RA Rathi, Artificial intelligence and the future of hr practices, IJAR 2018; 4(6): 113-116 5.2
www.allresearchjournal.com

4. Hanna Riecken (2022) AI in performance management: a game-changing development.
5. Eniola Sanyaolu and Rebecca Atsaboghena, Role of Artificial Intelligence in Human Resource

Management: Overview of its benefits and challenges

https://www.researchgate.net/publication/366307222
6. Website -

https://www.betterworks.com/magazine/aiperformancemanagement/#:~:text=AI%20can%20be%20u
sed%20in,recommendations%20for%20areas %20of%20i mprovement.

7. Akanksha Saxena (2020) - The Growing Role of Artificial Intelligence in Human Resource
http://doi.org/10.36713/epra4924