Page 66 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

 Marketing Obstacles: Because of restrictions on their movement, female entrepreneurs gradually rely
more and more on middlemen for marketing. These intermediaries receive a sizable portion of the

revenues from this operation. Women entrepreneurs occasionally struggle to seize the market and
contact clients at the proper time because they lack knowledge of the changing market trends.

 Social and Cultural Obstacles: Our society is still dominated by the traditional gender norms that

place the majority of household and caring responsibilities on women. As a result, a woman
entrepreneur is similar to other working women, and shoulders two sets of duties: managing her

business and taking care of her family. They face constraints as they navigate new social arenas,
including concerns about safety, limited mobility, travel, and networking, especially with male

entrepreneurs.

 Lack of Confidence: Men traditionally dominate decision-making within the family due to their
ownership and control of resources. Women have poor confidence levels regarding making judgements

about businesses because of their subordinate role and limited participation in domestic decision taking
processes. Even for little judgements, they continue to rely on males.

 Technical Issues: Women confront a number of technologically linked challenges when operating their
businesses, including a lack of technical expertise, a shortage of specialised skills, a lack of access to

new equipment, and challenges maintaining machinery.

 Home Juggling Business and Family Responsibilities: A woman managing a full-time business is
still anticipated to meet all her family obligations, encompassing household upkeep and caregiving

duties, including maintaining the home and caring for her family. The inability to strike a balance
between responsibilities towards both family, personal commitments and financial ventures upsets

many women entrepreneurs. Women entrepreneurs have succeeded despite these obstacles and are
adept at juggling their responsibilities at home and at work. Women are quickly adjusting to the shifting

circumstances and surroundings, and with time, their self-assurance, creativity, and business

management efficiency are all growing (Edel Give Foundation, 2020).

Indian women business owners encounter a variety of challenges. The majority of female business
owners perceive a significant issue as having access to straightforward, inexpensive funding and marketing

(Panandikar, 1985). High input costs, difficult licensing and registration procedures, and exclusion from
banking and financial services are all barriers for women entrepreneurs (Vinze, 1987). Women entrepreneurs

usually have incredibly difficult financial situations, which limits them. The absence of social and familial

backing, low literacy rates, and lack of awareness about several social welfare efforts and schemes are
obstacles to women's business (Rao, 1991). Women business owners commonly discuss struggles with labour,

money, and marketing challenges (Chandra, 1991). Due to scarcity of financial flow and working capital,
limited operational expertise, and the weight of household duties, women entrepreneurs in India confront