Page 49 - Millets Natures NutriGrain

However, with the advent of the Green Revolution, there was a
notable shift in India from traditional coarse cereals, including
millet, to rice and wheat (Pingali, 2012). This revolution aimed at
increasing the production of wheat and rice through high-yielding

varieties. However, as a consequence, millets became synonymous
with the “poor man’s meal,” and their consumption significantly
declined (Joshi, Saxena, & Kumar, 2016).

2.1.2. Health Concerns and Growing Awareness:

With the rise in lifestyle diseases, such as diabetes, heart disease,
and obesity, there is an increasing realization about the significance
of diet in health outcomes. The nutritional profile of millets, being
rich in fiber, vitamins, and minerals, makes them a favored option

for many health-conscious individuals (Saleh, Zhang, Chen, & Shen,
2013). Moreover, the global trend of veganism further propels millet
as a preferred dietary choice owing to its plant-based origin.

2.1.3. Millets in the Global Market:

The Future Market Insights report (2023) shed light on the potential
growth of the millet market, anticipating it to reach USD 44.1 Billion
by 2033, growing at a CAGR of 13.4%. This projected growth can
be attributed to the increasing demand for healthy foods and the

adaptability of millets to diverse cuisines and culinary preferences.

2.1.4. Production of Millets in India:

India, accounting for 19% of global millet production, is the largest

producer. Among the Indian states, Maharashtra has been a significant
producer, contributing 15% of the total production in 2021-22
(Agricultural and Processed Food Products Export Development
Authority, 2022). However, the decline in production in Maharashtra
underscores a complex interplay of supply and demand factors.

49 Millets: 2023