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07
                        Arming Businesses

                        Dhanurveda Strategies in Competitive Markets
                                           Prof. Pritha Ubgade and Dr. Gopa Das






            Learning Outcomes:
            • Apply Dhanurveda’s principles (timing, focus, adaptability) to business strategy.
            • Understand resilience and flexibility in competitive business environments.
            • Use strategic thinking from martial principles to navigate market challenges.
            • Position organizations effectively in competitive landscapes..





           Introduction:
           Dhanurveda, known as ‘the science of archery’, is not only about shooting arrows. It’s
          an ancient Indian doctrine encompassing a comprehensive warfare system, covering
          strategy, tactics, leadership, and psychology. This ancient wisdom, found in texts like
          the Mahabharata and the Arthashastra, offers valuable insights that can be applied to
          modern crisis management. When we talk about strategic planning in Dhanurveda,
          it emphasises the importance of careful planning before taking action. This translates
          into crisis management by stressing the need to thoroughly assess risks, understand
          the environment, and develop strategies to handle different scenarios. Like a military
          general plans their campaign, crisis managers must plan their response to potential
                                                  disasters or  emergencies.  (Kosuta,  M.,
                                                  2020)
                                                   In   today’s   fast-changing   business
                                                  world,  companies face challenges that
                                                  are similar to those of  ancient warriors
                                                  preparing for battle. Just as warriors
                                                  needed to learn the art of war to protect
                                                  and  expand  their territories, businesses
                                                  today  need strong  strategies to  survive
                                                  and grow in competitive markets. While
                                                  the comparison between war and business
                                                  strategies isn’t  new, applying  the wisdom
                                                  of the Dhanurveda—an ancient Indian text
                                                  on warfare—to modern business offers a


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