Page 125 - NITI - Navigating Indian Traditions in Industry

fresh and valuable perspective.

The Dhanurveda covers a wide range of strategic thinking, including leadership,
timing, positioning, adaptability, and innovation. These principles can be very useful
for businesses as they navigate today’s competitive environment. In our globalized and
rapidly changing market, businesses face numerous challenges like new technologies,
changing consumer preferences, and economic uncertainties. To succeed, companies
must be able to predict, adapt, and respond to these challenges effectively. The
strategies from the Dhanurveda provide a structured approach to help businesses
deal with these issues, focusing on preparation, resource management, and strategic
decision-making.

7.1 Branches of Dhanurveda

Dhanurveda, , offers timeless principles that extend beyond the battlefield, providing
profound insights into strategy, leadership, and decision-making. While it was
originally designed to guide warriors, the wisdom contained in Dhanurveda resonates
with modern practices, particularly in the realms of business strategy, corporate
governance, and leadership. The ten branches of Dhanurveda—ranging from
strategic foresight (Sutra) to spiritual discipline (Tantra)—can be applied in today’s
competitive environments, helping businesses navigate complex challenges, secure
sustainable growth, and foster ethical leadership. Each branch provides a unique lens
through which to view contemporary business practices, aligning ancient wisdom with
modern needs. The detailed explanation to each is as under

7.1.1 Sutra (Theory):
Sutra is the foundational branch of Dhanurveda, focusing on the theoretical principles
of warfare and strategy. It includes guidelines for preparation, planning, and the
application of wisdom in conflict. Sutra emphasizes strategic foresight, understanding
the environment, and anticipating opponents’ moves.

Modern Theories and Practices Linked to Sutra:

1. Strategic Management Frameworks: SWOT and PESTEL Analysis
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats): Before launching
the iPhone, Apple conducted a thorough internal analysis (strengths and weaknesses)
and external analysis (opportunities and threats) that aligned with Sutra’s emphasis
on understanding the strategic environment. Apple saw a significant opportunity in
the growing demand for smartphones that offered more than just calling capabilities.
They also understood the threat posed by competitors like Nokia, but strategically
foresaw how their product could surpass existing offerings.

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