Page 128 - NITI - Navigating Indian Traditions in Industry

Example: Coca-Cola: Coca-Cola’s consistent success in the global beverage
market can be linked to its ability to position itself strategically. By understanding
its strong brand (strength), vast distribution network, and customer loyalty, Coca-
Cola has maintained a dominant position. The company has also weathered external
threats (such as changing health trends) by diversifying its product line and innovating
with healthier alternatives, securing its position in the market long term.

2. Porter’s Generic Strategies (Cost Leadership, Differentiation, Focus):
Porter’s Generic Strategies emphasize how a company can create a stable position
in the market through cost leadership, differentiation, or focus. The focus on securing
a stable position, just like Dhruva, helps businesses establish long-term competitive
advantages.

Example: IKEA: IKEA’s strategy of cost leadership by providing affordable, well-
designed furniture to a global market exemplifies Dhruva’s principles. By focusing on
efficiency and economies of scale, IKEA has secured a strong position in the home
furnishing market, enabling long-term stability and dominance in its sector.

3. Resource-Based View (RBV) of Strategy:

The Resource-Based View (RBV) emphasizes leveraging a company’s unique internal
resources and capabilities to secure a competitive advantage. This concept aligns
with Dhruva’s focus on fortifying resources and maintaining stability in the face of
challenges.
Example: Amazon: Amazon has built its stability through strategic investments in
its vast logistics infrastructure and data-driven technologies (its internal resources).
By leveraging its strengths—such as a massive fulfillment network, cloud computing
(AWS), and customer loyalty—Amazon has solidified its position as a global
e-commerce leader and continues to expand into new markets, maintaining stability
and growth over time.

4. Balanced Scorecard:
The Balanced Scorecard approach, which measures organizational performance
from multiple perspectives (financial, customer, internal processes, and learning &
growth), aligns with Dhruva’s principles by ensuring stability through a balanced
approach to business operations.
Example: Toyota: Toyota’s implementation of the Balanced Scorecard helped it
maintain stability by aligning its strategic goals with customer satisfaction, operational
efficiency, and financial performance. By continuously improving manufacturing
processes and maintaining a focus on customer needs, Toyota has managed to

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