Page 130 - NITI - Navigating Indian Traditions in Industry

8. Strategic Positioning and Branding:

Strategic positioning and branding focus on maintaining a distinct and stable place
in the market by differentiating products or services from competitors. This is akin to
Dhruva’s emphasis on selecting favorable positions that ensure long-term success.

Example: Nike: Nike has maintained a strong and stable position in the global
athletic wear market through strategic branding and positioning. By aligning its brand
with top athletes, innovation, and performance, Nike has ensured that it stays at the
forefront of consumer consciousness, securing its place as a leading brand in its
industry.

7.1.3 Gurukula (Training and Discipline)

Gurukula in Dhanurveda is focused on the training and discipline of warriors. It
emphasizes the importance of continuous skill development, physical fitness, mental
fortitude, and preparing for the challenges ahead. In the business world, this principle
translates into the need for employee development, ongoing training programs,
leadership cultivation, and organizational discipline to ensure long-term success and
competitive advantage.

Modern Theories and Practices Linked to Gurukula:
Modern Learning and Development (L&D) frameworks focus on continuous
employee training, skill enhancement, and fostering discipline to ensure productivity
and preparedness. This approach aligns closely with Gurukula’s teachings on training
and mental fortitude.

Case Study: Google’s Employee Development and Training Programs

Google’s commitment to employee development is a prime example of how
Gurukula’s principles of continuous training and discipline can be applied to modern
business. Google has invested heavily in building a culture of innovation, learning,
and personal growth. Here’s how it reflects Gurukula’s principles:

1. Continuous Learning and Development:
Google provides various training programs and resources for employees to enhance
their skills, from coding workshops to leadership programs. Much like Gurukula’s
focus on preparing warriors through continuous learning, Google understands that
the strength of its company lies in the continuous development of its workforce.

Google’s famous “20% time” initiative, where employees can spend 20% of their
work time on personal projects, encourages self-discipline and creativity while also

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