Page 129 - NITI - Navigating Indian Traditions in Industry
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maintain its competitive edge and position as a leader in the automotive industry.



             5. Blue Ocean Strategy (Sustainability and Long-term Positioning):
             The Blue Ocean Strategy, which encourages companies to create uncontested market
            space rather than competing in existing industries, aligns with Dhruva’s principle of
            establishing a strong, sustainable position. By creating a “blue ocean,” companies can
            position themselves away from intense competition, thus securing long-term stability.
             Example: Tesla: Tesla exemplifies  this strategy by positioning itself  as a leader
            in the electric  vehicle  market. Rather than competing directly with traditional car
            manufacturers, Tesla focused on creating a new segment of electric cars, capitalizing
            on sustainability trends, and establishing a strong foothold in the renewable energy
            sector. This long-term positioning has allowed Tesla to maintain stability and growth
            despite market volatility.



             6. Defensive Strategies (Defensive Marketing and Positioning):
             Defensive strategies, such as those used in marketing and branding, are directly
            linked  to Dhruva’s emphasis  on protecting one’s  position. In business,  defensive
            strategies aim to secure market share and create barriers to entry for competitors,
            ensuring the company’s stability.
             Example:  Microsoft:  Microsoft’s continued dominance in the operating  systems
            and productivity software markets can be linked to its defensive strategy of creating
            high barriers to entry. By maintaining its stronghold in both business and consumer
            markets, and through strategic acquisitions (such as LinkedIn), Microsoft has secured
            its position for the long term.



             7. Sustainability and Corporate Social Responsibility (CSR):
             Sustainability and CSR practices focus on ensuring long-term stability by managing
            environmental, social, and governance (ESG) factors. These practices mirror Dhruva’s
            teachings by helping companies position themselves responsibly in the marketplace
            and ensure sustainability.
             Example: Unilever: Unilever’s commitment to sustainability, through its Sustainable
            Living Plan, reflects Dhruva’s principles. By focusing on responsible sourcing, reducing
            environmental impact, and improving social welfare, Unilever has ensured the long-
            term stability of its brand, positioning itself as a global leader in sustainable business
            practices.







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