Page 30 - IMDR MSME BOOK 2021

Managing Finance in Micro, Small & Medium Enterprises
in Pune and to identify the challenges faced by MSME in
managing nance for their enterprise.

The study aims to assess the nancial health of the
MSME based on the use of the nancial management
tools, the extent of use and the benets of such tools. It
also aims to understand nancial challenges faced by
Small and Medium Enterprises in Pune City and Pimpri-
Chinchwad Area.
Objectives of the Research

1. To understand challenges faced by MSMEs in
managing their nances based on selected variables.
2. To understand the awareness and perception of the
respondent rms towards selected nancial manage-
ment tools.

3. To identify key challenges faced by MSME sector.

Research Methodology
Research Design: The present study is a descriptive and
Analytical in nature.
Research Instrument: The questionnaire comprised of
questions based on: prole of the enterprise which
includes name, sector, number of employees, turnover
and age of the enterprise, monitoring nancial health,
product pricing, revenue and protability analysis, cost
management, cash budgeting, capital budgeting, cash
ow management, technology management, Finance
and Accounting staff management, risk management,
compliance management and monitoring business
performance indicators.

Sample Size: The data has been collected from 199
respondents located in Pune and Pimpri-Chinchwad
Pune Maharashtra. The Sample were selected by
convenience sampling method. The respondents were