Page 21 - IMDR JOURNAL 2020-21

IMDR’s Journal of Management Development and Research 2020-21

A study on Entrepreneurship Opportunities
with special reference to

Aatma Nirbhar Bharat Campaign
of Indian Government

Miss. Bansari Kapdi
Student, MBA 2nd Year (Fin.), SSR IMR, Silvassa,

ABSTRACT: Introduction:
Entrepreneurship is the solution to the leading
concern of economic development. Entrepreneurial “Entrepreneurship is a discipline. It’s not magic;
opportunities have evolved over a period of time it’s not mysterious; and it has nothing to do with
and encouragement from government helps the genes. It’s a discipline and, like any discipline, it can
entrepreneurs to gather more opportunities. In be learned.” -
this series of Entrepreneurial development at the Peter F. Drucker (1909- 2005)
Nation, a new campaign was launched in the form
of Aatma Nirbhar Bharat campaign. It has brought Aatma Nirbhar Bharat Abhiyan was launched by
the respective changes in all the functions associated Honorable prime minister Shri Narendra Modi on
with the industrial domain and served as inspiration 12th May, 2020 with the vision of making India self-
for the budding entrepreneurs. This paper attempts reliant and to make the nation stable against covid-19
to study the entrepreneurship opportunities pandemic with financial package of worth Rs.20
with special reference to Aatma Nirbhar Bharat lakh crore. The scheme was introduced to mitigate
Campaign of Indian Government. It further dwells the negative impact of COVID-19 pandemic on
upon understanding and gathering inferences the economy. The scheme focused on make India
pertaining to campaign from secondary sources. self- reliant, self- sufficient, competitive, and self-
The study aims to understand the significance of sustainable. Aatma Nirbhar Bharat does not mean
Entrepreneurship Development in Indian Context self- containment or protesting against the world. The
and to study the Entrepreneurial Opportunities scheme is the extension of Make in India mission
with special reference to Aatma Nirbhar Bharat and hence it focuses on manufacturing required
Campaign enunciated by the Indian Government. goods and services within the country and reducing
It also studies the policy highlights of the campaign the imports of the country. It aims to provide the
issued by the government and outlines few potential financial assistance to the manufacturing and
entrepreneurial opportunities for the Indian emerging business units of the country. It rests on
entrepreneurs. The inferences drawn and presented the five components, viz., economy, infrastructure,
may be indicative in nature. system, vibrant demography, and demand. The vision
of Aatma Nirbhar Bharat is to boost the MSME
Key Words: Aatma Nirbhar Bharat, sector resulting in the employment generation. The
Entrepreneurship, Entrepreneurial Opportunities campaign has strong inclination towards developing
the Entrepreneurship. The Pandemic has brought
to a halt to the growth of the economies. In this
scenario such a campaign of Aatma Nirbhar Bharat
gives a further push to self-reliant approach in the
Nation. Entrepreneurship has go the attention of
Governments in regular intervals and the same has
potential to revamp the economic state of affairs.

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